At the beginning small second-shop in Stockholm suburb opened during the weekend – called Weekend. Later a bigger shop with mixed apparels opened in the Stockholm’s citycenter during whole week – named Weekday. Some of the denim sold in the Weekday shop was very expensive and owners felt there was a need for cheaper, but still fashionable jeans. In 2004 he made a the first Cheap Monday style ‘Tight’. It was the new era of Cheap Monday brand. Today Cheap Monday carry apparel collections for men and women. The collections also include, accessories, glasses, underwear and shoes.