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My mantra is a quote from Coco Chanel: " Fashion, you can buy, but style you gotta have." Internet is my world. My aim is to inform you about the latest tweaks, trends, fashion pieces, videos, Lookbooks and legends come-backs, but also about fails and freakings. Stay tuned! "
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Adidas versus Puma

The history of Adidas and Puma is clear. But what did exactly happened?

As you know, Adidas was founded in 1924 by Adi Dassler. Shortly afterwards his brother - Rudolf joined. Adi was more creative type, Rudolf was into the numbers. Brothers lived with their families even in one villa. Suspicions of infidelity (Adi suspected my dear, he's sleeping with Rudolf), suspected of treason (Adi Rudolph expects to report an American ally, both brothers were Nazi party NSDAP) led to continual quarrels and finally to the end of their cooperation and start of the war of Adidas and Puma in 1949. 

Rudolf initially named his company the same as his brother Adi, Rudolf Dassler - Ruda. However after a few days, he turned it into Puma. 

 

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