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I am deeply in love with sophisticated french style and asymetric details. I like to follow street fashion and bloggers. My task is to bring you outfits, moodboards and fashion news. „This century belongs to the women, their feminity and dignity. My fashion celebrates them.“ Audrey Hepburn

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The story of the iconic chinos

A story about the birth of the iconic chinos begins in deep dark Indian forests, near Punjab. Sir Harry Burnett Lumsden, a military officer in the British Army, got simply brilliant idea one day. Instead of heavy and too distinctive red uniforms he took on lightweight woven pajama pants. He added typical beige color for camouflage and voilá, khakis, chino´s main inspiration were there. A few years later, during the Spanish-American War, Americans uniforms went through the transformation. That time they were manufactured in China and this is probably the reason, why they´re called chinos (it means Chinese in Spanish).

James Dean chinos

They differed from khaki with more lightweight cotton material and no, or almost no pockets. They became popular among the citizens, when soldiers came back to their country and started to wear chinos as casual trousers. The biggest boom happened at the universities, when chinos spread like a wild fire. Everyone loved them. Delon, James Dean, Jean Paul Belmondo or Steve Mc Queen used to wear them all the time.

chinos history

TToday they are experiencing a great comeback. They´re for bad guys and good guys either. Hollywood celebrities adore them as much as preppy businessmen. They´re no longer just a beige cotton pants. Fashion insiders love patterned or colorful chinos that can be combined with jackets but also hoodies. Now you can choose from the wide range of Quiksilver and Gaudí, but soon you can enjoy the fall drift of chinos pants that come to our FRESHSTYLESTORE.

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