Which streetstyle piece was created by Koch family?
New Era caps has been reigning the street style scene for pretty long time. Behind the first manufactured piece was a young man Ehrhardt Koch. Before he lost his nerves and launched his own business, he worked eighteen years at Miller Brother's Cap Company. There he gathered all the necessary experience in producing caps. He borrowed one thousand US dollars from his sister and his fellow coworker and set up to hard work.
At the beginning New Era Cap Co. produced mostly elegant hat in the Gatsby style. Sixty thousand caps sold per year does not sound bad at all, but when you compare it with today's fifty million, it's a tiny number. Ehrhardt´s son Harold started from the bottom in father´s company and some years later, he took it over. He noticed that professional baseball was growing on popularity in the US. On the other hand, the demand for the fashion cap was fading. In 1934 New Era baseball cap with sporty design was born. The first clients were Cleveland Indians. Harold added so-called "top stitch", which functioned to hold the cloth sweatband inside of the cap.
After the difficult war years, Harold decided to make a major redesign in the mid-sixties, which included a more contemporary look and fitting cut. In this time, the most popular baseball cap ever 59FIFTY was designed. I bet that you´ve had no idea that New Era supplied caps for the Apollo 11 space mission. In the seventies New Era caps were so popular that 20 of 24 baseball teams in America wore them.
Another important milestone was the collaboration with filmmaker Spike Lee, for whom a special red 59FIFTY was created. Long-term sympathy and satisfaction resulted in the first ad New Era commercial in 1997. Baseball caps have moved from the arenas to off-duty wardrobes of singers, models and actors all over the country. Today they are sold in more than eighty states in the world. Koch family is still leader of the company.
Now you know that at the beginning of each New Era baseball cap was an ambitious man who wanted to achieve something in his life, family tradition and visionary mind. Click and discover a wide offer of >>caps<< from our FRESHSTYLESTORE. Soon we´re getting New Era´s latest collection!!!
Sources: neweracap.com, mercury.hr, asos.com