New Balance Athletic Shoe, Inc. (NB), better known as New Balance, was founded in 1906 by William J. Riley. It is an American footwear manufacturer and a global leader in athletic and lifestyle footwear and apparel. New Balance believes that a better fit means better performance. Shoes and clothes are designed with forward-thinking technology, offers a wide range of sizes and widths in their collections – from running, training to lifestyle. Today, New Balance owns five factories in the United State. New Balance is about doing things right.