OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started with an absurd sticker in 1989, has since evolved into a worldwide street art campaign. OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.